2022 brought a lot of macroeconomic challenges that will likely have some staying power throughout 2023. These events and factors affect consumers and businesses alike.

Marketing is nothing like it used to be.

“Push marketing” no longer works, and customers are more vocal than ever about what they want and what

Customer engagement management is a marriage of two concepts marketers already understand well.
Customer engagement is defined by the customer, or, more specifically, the action(s)