Database Management & Hygiene

Customer intelligence that drives decisions.

Enhanced databases and effective communications.

Implement a marketing database program that simplifies decision-making by providing a more holistic understanding of customers and prospects. EverView uses a variety of tools—including CASS certification, merge/purge processing, and NCOA—to keep lists up to date and maximize deliverability. EverView’s extensive marketing knowledge and technology enable you to fully utilize all database assets to engage your customers.

Our services include

  • Data standardization to normalize and validate records for easy access
  • Data append that updates names, addresses, telephone numbers, as well as demographic, geographic, and lifestyle information
  • Duplicate exclusion through our merge/purge process that identifies duplicate records to make your marketing more efficient
  • List maintenance and fulfillment to convert your data into a more marketable database to increase its integrity and your revenue
  • Modeling and scoring to develop customer profiles and analyze lifetime value
EverView is the gold standard when it comes to enriched databases to fuel effective communications. Our customers benefit from database enhancements and hygiene processes that simplify decision-making, keep lists updated, and maximize deliverability metrics.

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