Direct Marketing Email

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Digital Marketing Email

As of 2021, 80% of the US population uses email.* The majority want these communications to be personalized and will abandon a brand if they’re not. Nearly two-thirds of US marketing professionals said more personalization is the best approach for improving email program effectiveness. But too often, organizations use multiple disparate systems when trying to execute campaigns across channels like email, which can require the help of additional internal resources like IT to deploy. This can lead to siloed data, reduced time to market and sub-par campaign performance.

*“Email Marketing in 2022: Personalization is a key focus area,” Insider Intelligence, May 12, 2022.

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